GA4 Advance Analytics Report

GA4 Advance Analytics Report connects to your Google Analytics 4 property and brings your essential web and app performance data directly into Adobe Experience Cloud.

It delivers a centralized dashboard experience inside your native admin panel, allowing administrators and merchants to easily monitor traffic, track conversions, and get instant insights without switching platforms.

The application supports powerful analytical features such as:

• Unified KPI tracking (Users, Sessions, Revenue)
• Interactive trend visualizations
• In-depth metric drill-downs
• Advanced historical period comparisons

It also includes a secure, credential-based connection system using your Google Cloud Service Account JSON, along with real-time data fetching to ensure the performance metrics you rely on stay up-to-date and deeply actionable.

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Installation & Configuration

Access the App

• This app does not require manual installation or source-code deployment.
• Once provisioned through Adobe Exchange, it automatically appears inside:
  Adobe Experience Cloud → App Builder → GA4 Advance Analytics Report
• No local setup or CLI installation is required.

Configure Adobe IMS Authentication

The app uses Adobe IMS (OAuth Server-to-Server) to authenticate securely. To set this up:

1. Go to the Adobe Developer Console.
2. Open your provisioned App Builder project.
3. Navigate to Credentials → Add Credential.
4. Choose OAuth Server-to-Server.

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App Functionality

1. GA4 Configuration Setup

Upon launching the app for the first time, you will be directed to the Configuration screen.

• Obtain Credentials: Follow the on-screen instructions under "HOW TO GET CREDENTIALS" to generate your Service Account JSON and locate your GA4 Property ID from the Google Cloud Console and GA4 Admin panel.
• Enter Property ID: Type your numerical identifier into the GA4 Property ID field (e.g., 123456789).
• Provide Service Account JSON:
  • Upload File: Drag and drop your downloaded service-account.json file into the designated area.
  • Paste JSON: Alternatively, click the Paste JSON tab to manually input the key text.
• Connect: Click the Save & Connect to GA4 button to authenticate.

2. Connection Validation

After saving, the system will verify your credentials.

• A green checkmark with a "GA4 Connected" message confirms a successful secure connection.
• Verify the displayed Property ID matches your intended GA4 property.
• The app will automatically redirect you to the main dashboard. If you need to update your key later, you can click Change Credentials.

3. Main Dashboard Overview

The GA4 Analytics Dashboard is your central hub for high-level performance metrics.

• Global Controls: Use the Date Range dropdown in the top right (e.g., "Last 7 Days") to filter all dashboard data, and click Refresh to pull the latest metrics.
• KPI Tiles: Instantly view 8 critical metrics including Active Users, Sessions, New Users, Page Views, Event Count, Revenue, Conversions, and Bounce Rate.
• Trend Analysis Chart: Hover over the multi-line graph at the bottom to visualize daily trends for Sessions, Active Users, Page Views, and Event Counts.

4. Detailed Metric Analysis

For a deeper dive, click on any of the KPI tiles (e.g., Active Users) to open a dedicated, focused view.

• Focused Trend Chart: View an expanded line chart strictly mapping the performance of your selected metric over the chosen date range.
• Detailed Statistics: Review the granular breakdown table below the chart, which provides specific data points like Total Active Users, New Users, Returning Users, and User Retention percentages.
• Click the < Back button in the top left to return to the main dashboard.

5. Comparing Performance Periods

Evaluate your growth by comparing current data against historical ranges within the detailed metric view.

• Enable Comparison: Toggle the Compare periods switch (top right) to the "ON" position.
• Set Ranges: Define your current period in Range A (e.g., Custom Date Range) and your historical comparison period in Range B (e.g., 30 Days).
• Analyze the Chart: The graph will now display two overlapping lines—a solid blue line for Range A and a dashed orange line for Range B—allowing for visual comparative analysis.
• Review Changes: The Detailed Statistics table updates to show columns for Range A, Range B, and the Change, highlighting positive growth in green and declines in red (e.g., +279.5%).