Magento 2 Omnisend Connector by Vdcstore
- for Magento 2.4.x (CE, EE)
VDC’s Omnisend Magento 2 Connector automatically syncs customers, guest subscribers, orders, and products from your store to Omnisend in real time, keeping your marketing data accurate and up to date. Enhance your marketing campaigns with customizable Em...
VDC’s Omnisend Magento 2 Connector automatically syncs customers, guest subscribers, orders, and products from your store to Omnisend in real time, keeping your marketing data accurate and up to date. Enhance your marketing campaigns with customizable Email and SMS opt-in checkboxes at checkout, event-based automation triggers, and seamless guest subscriber mapping—all designed to boost personalization, compliance, and campaign effectiveness without manual effort.
User Guide
This module seamlessly connects your Magento 2 store with Omnisend, syncing customers, guest subscribers, orders, products, and marketing events in real time. It includes enhanced checkout subscription controls, allowing shoppers to opt-in for email and SMS marketing directly at checkout using two dedicated checkboxes. These preferences are automatically synced to Omnisend, ensuring compliant and highly targeted marketing communication. The integration keeps your data accurate, improves personalization, and boosts conversions through intelligent, automated campaigns.
Features
- Real-Time Data Synchronization: Automatically syncs customers, guest subscribers, carts, orders, and products from Magento to Omnisend.
- Advanced Consent at Checkout (New!): A dedicated configuration panel allowing merchants to fully customize how marketing consent is collected at checkout:
- Enable/disable Email marketing opt-in
- Enable/disable SMS marketing opt-in
- Customizable checkbox text for both Email and SMS
- Custom SMS disclosure/consent text for compliance
- Individual sort order positions for each checkbox
- These settings provide full control over how consent is displayed in the checkout UI.
- Dual Opt-In Capture at Checkout: Displays two consent checkboxes on the checkout page
- Subscribe for Email and Subscribe for SMS — allowing customers to grant permission directly while placing their order.
- Guest Subscriber Mapping: Stores guest opt-ins using a dedicated mapping table to sync them correctly with Omnisend.
- Customer Marketing Preference Sync: Immediately updates Omnisend with customer opt-in status for compliant email and SMS marketing.
- Reliable Sync via Queue & Cron: Uses Magento’s cron-driven queue system with retries to ensure consistent, fault-tolerant synchronization.
Steps:
Extension Installation
- Download the zip file
- Extract and put it into /app/code/
- Open Cli in the Magento directory and follow the below commands:
- php bin/magento s:up
- php bin/magento s:d:c
- php bin/magento s:s:d -f
- php bin/magento i:rei
- php bin/magento c:f
- php bin/magento cron:install
- php bin/magento cron:run
Configuration
Module Verification
- Navigate to Magento Admin → Stores → Configuration → Omnisend → General.
- Enter your Omnisend API key and verify your account.

Enable Email Subscription at Checkout:
- Open the Email Consent settings.
- Subscribe contacts to email marketing at checkout: set it yes to display email checkbox at checkout
- Email opt-in checkbox text: add text to display next to checkbox
- Sort Order: set sort order where you want to make this field appear

Subscribe for SMS:
- Open the SMS Consent settings.
- Subscribe contacts to SMS marketing at checkout: set this to Yes to display the SMS checkbox at checkout.
- SMS opt-in checkbox text: enter the text that appears next to the SMS checkbox.
- SMS disclosure text: add the disclosure text for SMS subscription.
- Sort Order: set the position of the SMS checkbox at checkout.

Frontend Subscription:
- Add a product to the cart and go to checkout.
- Select Subscribe for Email and/or Subscribe for SMS, then place the order..

Check Subscribers in Omnisend:
- Navigate to https://app.omnisend.com/audience/segments/contact-list to view your subscriber list.

Check Installed Module Version:
- Open the Admin > stores > configuration > Omnisend > VDCSTORE section to view the installed module version.

What you'll obtain with our Magento Technical Audit
With VDC Store's Magento eCommerce technical audit you'll gain expert separate in-depth analysis with an exhaustive summary of the state of your store's code grade and overall usability.
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An organizational summary of discoveries with preferences and a brief overview
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3rd party extensions initial review
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An exact description of results and suggested solutions
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Database innocence review (to secure that data is recorded precisely as planned)
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Top preferences for your architects
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Code quality examination (periodic reflection of your store source code)
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Examination of possible Magento core design changes
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Speed and execution analysis (HTTP requests, optimizations, exhale headers…)
By a technical appraisal, the client not only obtains information about the issues the store is facing but also this examination by VDC Store allows them to acquire beneficial information and concepts for setting up programs to enhance sales and conversion drivers.
Our analysis appreciates the essence of your business. We are not utilizing an automatic procedure that is used in every case. We want to make sure you end up with suggestions based on the exact condition of your store. Start the discussion about the Magento technical audit you're curious in by filling out the Contact Us form.
Why Choose VDC’s Omnisend Connector?
VDC’s Omnisend Magento 2 Connector seamlessly syncs customers, guest subscribers, orders, carts, and products in real time, keeping your marketing data accurate and up to date. With its advanced checkout consent system, you can display customizable Email and SMS opt-in checkboxes—including custom labels, SMS disclosure text, and sort-order control—directly at checkout. The module supports event-based automation triggers and guest subscriber mapping, ensuring every interaction is captured. Built on Magento’s queue-based, fault-tolerant sync, it delivers reliable, compliant, and high-performance integration to boost personalization and marketing effectiveness.
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