Cart abandonment is one of the biggest hurdles in e-commerce. Studies show that over 70% of online shoppers abandon their carts before completing a purchase. For Magento store owners, that’s a massive amount of revenue left on the table. Fortunately, with the Magento 2 Abandoned Cart Email extension by VDC Store, you can turn lost sales into recovered profits with targeted, automated email reminders.

In this blog, we’ll walk you through everything you need to know about the Abandoned Cart in Magento 2, how the extension works, its key features, and how to configure it for maximum results—all while incorporating relevant SEO keywords to help you rank better in search results.

What Is the Magento 2 Abandoned Cart Email Extension?

The Magento 2 Abandoned Cart Extension is designed to automatically track and recover carts left behind by customers who didn’t finish the checkout process. This powerful Magento 2 plugin detects when a logged-in user or a guest user (who has entered their email during checkout) leaves items in the cart and then sends them a series of customizable emails encouraging them to return and complete their purchase.


With smart automation, scheduled follow-ups, and real-time cart tracking, this Magento 2 extension not only recovers lost sales but also enhances customer retention and improves the user experience.

Why You Need Abandoned Cart Emails in Magento 2

Abandoned Cart Magento issues are common in all types of online stores, whether you sell fashion, electronics, or digital products. A well-configured Abandoned Cart Email Magento 2 Extension can help you:

  • Increase revenue by recovering abandoned carts
  • Improve conversion rates without additional ad spend
  • Engage customers with personalized follow-ups
  • Build trust and remind shoppers of products they showed interest in

This extension is a must-have for any merchant serious about growth and customer engagement in 2025.

Key Features of Magento 2 Abandoned Cart Extension

The Magento 2 Abandoned Cart Email extension by VDC Store is packed with features that give you full control over your abandoned cart recovery process.


Seamless SMTP Integration

Compatible with popular Magento 2 SMTP extensions, ensuring your emails land in inboxes, not spam folders.


Automated Tracking

Tracks both logged-in users and guest customers who enter their emails during checkout. This means no lead is lost.


Smart Scheduling with Cron Jobs

Uses Magento's built-in Cron functionality to automatically schedule and send reminder and follow-up emails based on your settings.


Flexible Email Chains

  • Configure a sequence of up to 5 customizable emails
  • Set time intervals for each email
  • Add unsubscribe links to comply with marketing laws

Behavioral Analytics

Track shopping behavior, email opens, click-throughs, and conversions—helping you fine-tune your cart recovery strategy.


Custom Templates

Choose from pre-built templates or create your own via Magento's Email Template section. This makes it easy to match your brand voice and style.


Test Before You Send

Send test emails to ensure everything looks perfect before the campaign goes live.

How to Configure Magento 2 Abandoned Cart Email Extension

Setting up this Magento 2 plugin is simple. Here’s a step-by-step guide to get you started:


Extension Installation

  1. Download the ZIP file from VDC Store
  2. Extract it to your /app/code/ directory
  3. Run the following commands in your Magento root directory:

php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy -f
php bin/magento indexer:reindex
php bin/magento cache:flush
php bin/magento cron:install
php bin/magento cron:run


Extension Configuration

Navigate to:
Admin Panel → Stores → Configuration → VDC Store → Abandoned Cart Email



Here’s what you can configure:


  • Abandoned Cart Enable: Yes/No toggle to activate the extension.
  • Send Email After Time: Define how long after the cart is abandoned the first email should go out.
  • Sender Email: Specify who the emails come from.
  • Send Email to Subscribers Only: Filter by subscription status.
  • Newsletter Unsubscribe Link: Yes/No option to include an opt-out link.
  • Email Template: Choose from default templates or upload custom ones.
  • Test Email: Preview the latest abandoned cart email before going live.
  • Follow-Up Email: Set timing and frequency for additional reminders.

Frontend Functionality

From the customer’s perspective, this Magento Abandoned Cart Emails extension operates smoothly and intuitively:

  • Guest users are prompted to enter their email during checkout
  • Logged-in users are automatically tracked
  • Emails include a "View Cart" button, making it easy to return
  • If unsubscribe is enabled, customers can opt-out with one click
  • Follow-up reminders mimic the primary email but maintain consistency in message and branding

Admin View: Abandoned Cart Tracking



From your admin dashboard, you can:

  • View a list of abandoned carts
  • See customer info, cart items, total cart value, and timestamps
  • Click “View” for detailed insights
  • Monitor changes in the cart (added/removed items)
  • Check status updates like “Success” for recovered carts

Why Choose VDC Store for Magento 2 Extensions?

VDC Store offers top-quality Magento 2 extensions developed by experienced professionals. Whether you need a Magento 2 Abandoned Cart solution, Live Chat, Google Tag Manager, or Mass Product Actions, their plugins are lightweight, secure, and built for performance.


All VDC extensions come with:

  • Clean code architecture
  • Easy installation guides
  • Regular updates
  • Dedicated customer support

When you use the Abandoned Cart Magento 2 Extension by VDC Store, you're choosing efficiency, reliability, and proven results.


Final Thoughts: Don’t Let Carts Go Cold

Cart abandonment is not just a loss in sales—it’s a missed opportunity to engage with potential customers. With the Magento 2 Abandoned Cart Email Extension, you have the power to bring those shoppers back, recover revenue, and build brand loyalty.


As we move deeper into 2025, the eCommerce game is all about automation and customer experience. Let VDC Store’s smart Magento 2 extension do the heavy lifting, while you focus on growing your business.


Start converting abandoned carts into completed orders—automatically. Explore the Magento 2 Abandoned Cart Extension today at VDC Store and watch your revenue climb.